Research On The Mechanism Of Academic Entrepreneur Identity Negotiation Based On Effectuation Theory

Researchers working in universities and research institutes often have advanced knowledge and technology in their fields,which not only have the role of knowledge dissemination and talent cultivation,but also play the role of knowledge creation and technological innovation.It is the requirement and inevitable choice for the development of the times that scientific research personnel commercialize research results through entrepreneurial activities and realize the social and economic value of scientific research results.The process of transforming scientific research results into products of commercial value through the entrepreneurial activities of the researchers of universities and research institutes is “academic entrepreneurship”,and the researchers who conduct academic entrepreneurial activities are “”.In recent years,academic entrepreneurship has become a major concern in the academic community.When researchers participate in entrepreneurship,they will derive entrepreneurial identity on the basis of scholarship.This paper mainly explores the dual identity coordination mechanism of academic entrepreneurs.This paper puts forward the hypothesis of the relationship between effectuation theory,academic entrepreneurs' identity negotiation and academic entrepreneurship performance,and establishes a model based on the effectuation theory of academic entrepreneurs' identity negotiation on academic entrepreneurship performance.And through empirical analysis,the research hypothesis and research model are verified and analyzed,and the research conclusions are drawn to explore the identity negotiation mechanism of academic entrepreneurs.In the process of scientific research personnel participating in academic entrepreneurship,the four dimensions of effect reasoning: experiment,affordable loss,flexibility and previous commitments can positively influence academic entrepreneurs to achieve identity negotiation;Identity negotiation positively affects academic entrepreneurship performance;Environmental uncertainty has a negative regulation between experiment and identity negotiation.It has a positive adjustment between previous commitment and identity negotiation,and has a negative adjustment between identity negotiation and academic entrepreneurship performance.This research makes up for the shortcomings of previous studies,enriches and perfects the research in the field of academic entrepreneurship,and provides guidance for academic entrepreneurs to make entrepreneurial decisions.