Research On Leasee’s Online Rent-purchase Strategy Based On The Preferential Contract

Financial leasing is financing instrument that integrates financing and leasing assets,trade and investment.It is one of the important financing methods of large-scale equipment,facilities and other fixed assets.Over the past decade,the number of financial leasing enterprises,registered capital and total business in China have been growing steadily,but the penetration rate is considerably lower than that in developed countries.The development of financial technology and the support of government policies have provided a broad space for the development of the industry.The leasing economy will become a new outlet in the future.Therefore,the research on leasing is of great significance.In recent years,the competition in the leasing industry has become increasingly fierce.Usually,the customer of the leasing company is relatively stable,and the products are more replaceable.Therefore,in order to attract more customers,the leasing company will adopt various marketing strategies.In view of this situation,this paper considers the situation that the leasing company provides preferential contracts,and studies the optimal online leasing strategy of the lessee under different preferential contracts.(1)This paper studies the online leasing strategy of the lessee under the lease preferential contract of single asset.Considering that the lessor wants to increase the number of customers without losing more interest,this paper studies the lessee’s online leasing problem that only provides a preferential contract for each lessee.Through the online algorithm and competitive ratio,this paper design two online leasing strategies under the circumstances of abandoning preferential contract and signing preferential contract.Therefore,we design the optimal strategy for the lessee.(2)Not all lessees are risk-averse,and some lessees are willing to bear certain risks in order to obtain greater returns.Therefore,this paper studies the risk-return model under the lease preferential contract of single asset.When there is a preferential contract and the risk tolerance of the lessee is given,we find out the most profitable strategy according to the expectation of the lessee for the future.Therefore,we design the optimal strategy for the lessee with different risk preferences.(3)This paper studies the online leasing problem with quantity discounts of multiple assets.The lessor will provides quantity discount for the lessee who has a great quantity demand for assets,that is,the more you buy,the more preferential.Firstly,through risk control,this paper obtains online leasing strategy under fixed competitive ratio.Then,through the traditional online algorithm,this paper can get the initial value of competitive ratio,and the optimal online leasing strategy is found by adjusting the competition ratio continuously.Finally,the research results are applied to the actual leasing activities with the help of the program,which provides a theoretical reference for the lessee.