Study On The Business Strategy Of F Fund Management Company

After 20 years of rapid development in the fund industry,the fund companies have changed from the past rapid expansion mode to the present intensive cultivation mode.They used to rely on channels,marketing,scale,but now rely on market segmentation,channel sales,investment performance,product innovation and resource integration.After experiencing rapid growth,public fund companies bring bloated institutional departments,cumbersome work flow and inefficient work,company executives are too busy with daily affairs and have no time to think about the future of the company,shareholders are blindly pursuing profits,constantly putting pressure on executives and fund managers.In addition,the company's incentive system is not flexible enough,resulting in the resignation of employees with resources and abilities,they shift to private equity firms.Faced with the situation that other financial institutions seize the market share of asset management,public fund companies must establish and give full play to their competitive advantages in order to make steady progress.This paper is based on F Fund Management Company.The company is facing the problems of declining management scale and investment performance,brain drain and inadequate adaptability.In the final analysis,the company's management strategy is not clear and lacks core competitiveness.How to improve the operation status of F Fund Company through strategic research? Firstly,the literature review forms the theoretical basis of this paper.Secondly,the paper analyses the operation status of F Fund Company and clarifies the main problems that F Fund Company is facing at present.Thirdly,through PEST tools to analyze the external macro-situation,through Porter's Five Forces to analyze the industry competition pattern,to identify the external opportunities and threats of F Fund Company,through the analysis of their own resources and existing capabilities,to identify the strengths and weaknesses of F Fund Company.Then,Combining SWOT analysis matrix,based on the strategic choice of development situation and Porter's general business strategy model,it is determined that F Fund Management Company's business strategy is a growth-oriented strategy with high differentiation and focus.Finally,After defining the strategic objectives,we provide practical solutions to improving the operation status of F fund company.It is hoped that the ideas and opinions formed in this paper will help to improve the company's operating conditions and occupy a favorable position in the industry competition.At the same time,it is hoped to provide some reference for other fund companies and the development of the industry.