Cost Analysis And Control Of A Real Estate Company Based On Value Chain Perspective

In recent years,China's rapid development of real estate enterprises,and continue to standardization and rationalization.But with the competition in the global context intensified,rigid cost control model limits the long-term development of real estate enterprises.In the modern social and economic situation,the traditional concept of cost control has been unable to keep up with the pace of modern cost management philosophy,real estate enterprises carrying out cost control can not just to reduce costs,but it should focus on the company's overall marketing objectives and economic activities,and through the comparison between cost and benefit real estate enterprises are in the pursuit of cost minimization.The value chain theory provides a new idea and effective method for the strategic cost control of the enterprises.Through the analysis of the enterprise's value chain and standing in the overall and strategic perspective,real estate enterprises carry out cost control In order to enhance the real estate business cost advantage.This paper expounds the theoretical concept of cost control through the reference of literature,and takes A real estate company as an example to study its cost control problem.First of all,through the industry value chain research,the establishment of A real estate company value chain,the value of activities is divided into important stage and auxiliary stage,and through benchmarking enterprise value chain comparison,it have been found that the cost control of A real estate company works impect,and its cost of structure is not reasonable,put forward A company real estate development stage in the cost structure to be optimized.Secondly,according to the specific development of real estate operations at all stages of the study,the cost structure according to the development of the various stages of value activities to further subdivision.Through the study of investment cost control,it is pointed out that the stage of real estate development in real estate development of A real estate company has a high value increase in the stage of planning and design,delivery of property.It is an important part of the development of A real estate company,and the whole investment of real estate In order to further ensure the implementation of cost optimization,this paper puts forward the countermeasures to strengthen the planning and design,deliver the cost of the property stage to ensure the continuous optimization of the investment cost of the real estate.This paper analyzes the cost of real estate companies based on the value chain perspective,and studies the cost and value of the investment through the value chain research.The optimization of the investment cost structure through the linear programming method is a kind of quantitative research.Easy to implement a new cost optimization method to enhance the A real estate company comprehensive development benefits,strengthen the competitive advantage.And through the proposed cost control recommendations,in order to allow more real estate companies to understand the cost control in the company's management,while providing some effective measures to enhance cost optimization and cost control.