Research On Marketing Strategy Of Organic Agricultural Products In Zhuzhou City

In recent years,with the advent of "hard sell" of agricultural products,marketing of agricultural products has been paid more and more attention.How to adapt to the marketing environment and seize the opportunity to open up the market of organic agricultural products in Zhuzhou City lies in marketing.How to effectively implement the marketing strategy is the key to promote the development of agricultural products industry in Zhuzhou City and also the key to solving the structural surplus of agricultural products in Zhuzhou City.On the basis of collecting a large amount of information,the subject absorbs the essence of the scholars' study.Guided by the theory of agricultural products marketing and the actual practice of agricultural products marketing in Zhuzhou,from the target market strategy,4P combination of marketing,new marketing methods and government guidance And other aspects combed the development of agricultural products marketing in Zhuzhou City and stage achievements,summarizes and analyzes the outstanding problems and contradictions facing the marketing of agricultural products in Zhuzhou City in the new era.Zhuzhou City,organic marketing and development of organic products have a better basis and experience in the development of production environment quality advantages,labor resources,location advantages,government support and other favorable conditions,but at present the total number of organic agricultural products in Zhuzhou City is less,the status of the country is weak;varieties The structure of a single;more primary products,deep processing,finishing less agricultural products;regional development is not balanced,the advantages of resources not converted into industrial advantages;certified enterprises smaller,less competitive market;there are agricultural products and packaging quality and safety,Processing technology,high value-added product development,marketing channels are not perfect and a series of issues.However,through the analysis of its marketing strategy,Zhuzhou organic agricultural products will find the sales process is complicated.A single sales channel,the price system is not perfect.Wholesale market service functions are also lacking,and logistics costs are high.These are the problems of marketing strategy of organic agricultural products in Zhuzhou City.The specific marketing measures for the status quo of organic agricultural products marketing in Zhuzhou are as follows: shortening the intermediate circulation of organic agricultural products,clarifying the pricing system,and attracting consumers to try out the base to experience the purchase to greatly reduce the logistics cost.Combined with the status quo of marketing of agricultural products in Zhuzhou City,this article analyzes the marketing strategies and marketing measures that can be adopted from four aspects of products,prices,channels and promotions to further promote the marketing and development of agricultural products in Zhuzhou.