Research On The Development Of Changdao's "fishing Home" In The New Era

Changdao County in Shandong Province is one of the earliest birthplaces of "Yujiale"."Yujiale" tourism has accelerated the local employment of labor force in fishing villages,increased the economic income of fishermen,promoted the adjustment and optimization of industrial structure,and effectively promoted the local economic and social development.After more than ten years of development,"Yujiale" in Changdao has reached a certain scale,but its further development is affected to a certain extent by such constraints as strong environmental vulnerability,weak traffic accessibility,poor management and operation,and obvious off-peak season.After decades of development,China's tourism industry has become more and more influential to regional economy,and has gradually become an important grasp in promoting consumption,rural revitalization,and ecological civilization construction and so on.Major strategic initiatives at the national level in the new era,such as the global tourism strategy,the rural revitalization strategy,the marine power strategy and the supply-side structural reform,not only put forward higher mission requirements for the "Yujiale" tourism in Changdao,but also provide a significant historical opportunity to promote its upgrading.Based on this,this paper systematically combs the development process and current situation of "Yujiale" in Changdao under the background of the new era,based on the relevant basic theory,and relying on the opportunity and reference of upgrading its quality,puts forward countermeasures and suggestions for the development of "Yujiale" in Changdao,with a view to providing reference for the high-quality development of other "Yujiale" in China on the basis of self-improvement.The full text is divided into the following six parts:The first part includes research background and problems,research objectives and significance,research area,content and research methods.The second part is the basic theory of "Yujiale".Including the related concepts of leisure fishery and "Yujiale",life cycle theory of tourist destination,sustainable development theory and tourism experience theory,and related research at home and abroad around leisure fishery and "Yujiale",which provide theoretical basis for the following empirical analysis.The third part is the analysis of the development status of "Yujiale" in Changdao.Through questionnaires on tourist's consumption behavior and experience satisfaction,this paper makes an analysis of the status quo of the development of "Yujiale" in Changdao.The fourth part is the analysis of the development opportunities of "Yujiale" in Changdao.It includes global tourism strategy,rural revitalization strategy,marine power strategy,ecological civilization construction and supply-side structural reform.The fifth part is about the experience of upgrading the quality of "Yujiale" in Changdao.Take Taiwan's residential quarters as an example,including distinctive theme,exquisite decoration,emphasizing experience,strong service awareness,high degree of specialization and reasonable guidance and supervision by the government.The sixth part,the upgrading of "Yujiale" in Changdao should follow the development direction of specialization,globalization,specialization,sustainability and comprehensiveness,and focus on improving the accommodation system,adding new experience activities,focusing on the development of creative industries,strengthening personnel training,strengthening supervision and management,highlighting the brand of "Yujiale".