| Under the background of social development and life improving, it comes to people's minds that different kinds of leisure activities come up , tourism becomes one of the most popular things, especially the tourism nearby the sea, in which the Fishery& Resort is firing up all over the country. But we should focus the disadvantages from the prosperity. Zhengfei Ren, the CEO of HUAWEI, said the company should find a developing way approplriate for its own characteristic, especially in the more and more intense business competition. It is not only serious topic but also a sustainable way to move ahead for the company.The theory of management of enterprise and relevant analysis are use in this essay.First, a local survey for the Fishery & Resort is conducted, which includes the tour guide,tourists and the government. Second,referring to relevant articles and successful cases, we conclude the best experiences. Third, we study the particular situation of ChangDao and figure out our difficulties. In the end, we seek for our own way for the strategic development.We try to seek for a direction which combine the theory of management of enterprise and the real situation of ChangDao, which can. build a solid foundation for the future development of the Fishery & Resort. |
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