Research On The Perception And Attitude Of Rizhao Residents To The Impact Of Coastal Tourism

The rapid development of tourism will have two effects.First,it will promote the continuous development and improvement of economy,social culture and environment.The second is an influx of tourists,and develop the tourist activities of traditional way of life,will change the destination residents lead to the disappearance of the local characteristics,increasing resource depletion,which hinder the sustained and healthy development of the tourism industry.In this process,the attitude and reaction of local residents as important stakeholders to the tourism industry will greatly influence the development of tourism.Taking Rizhao coastal tourism destination as a case study,from the local residents' perspective,analysis of sunshine residents perception and our attitude towards the impact of tourism,and puts forward reasonable tourism development and management advice.First of all,the thesis on the stakeholder theory,theory of acculturation,tourist capacity and life cycle theory and related research and theory,constructs the residents travel affect the perception and attitude of the index system,and through the field research to get the data information.Secondly,using the factor analysis,variance analysis,correlation analysis and cluster analysis methods,such as analysis of residents' perception of the impact of seaside tourism content and features,to explore the different population attribute difference of residents' perception of tourism impact condition,measure degree of residents' support for tourism development and its correlation with residents tourism perception dimension,and study different attitude residents' support for tourism development.The results are as follows.(1)Rizhao coastal tourism destination residents perception of tourism impact characteristics can be summarized as "social culture cost","economic efficiency","social and cultural benefits","environmental cost","economic cost","environmental benefits" six dimensions,a total of 28 index factors,and on the basis of situation assessment of coastal tourism destination residents tourism impact.(2)Local residents in rizhao show great differences in different dimensions of tourism impact perception: Residents of the economic benefits of tourism impact perception differences reflected in increasing income,promote development,increase employment and improve the living standards of four indicators,the economic cost of cognitive differences reflected in the gap between rich and poor,rising prices,and a few people who benefit from three indicators,benefit perceptions of social culture differences reflected in the index of increase a sense of pride,cost awareness of social culture differences reflected in unhealthy phenomenon,conflict with tourists,rising crime rates and interfere with daily life and impact lifestyle five indicators,environmental perception differences embodied in strengthening the consciousness of environmental protection,two indicators,improve the infrastructure cost to the environment perception differences are more obvious.(3)The Rizhao local residents' attitude to the development of seaside tourism characteristics can be summarized as "support" one dimension,3 indicators mean more than the value of 3.5,it shows that the area residents have positive and supportive attitude to the development of the Rizhao coastal tourism.(4)There are different degrees correlation between the perceived dimension and the degree of support of local residents of rizhao on coastal tourism.Specific performance in: tourism economic awareness,social cultural awareness and environmental perception and support a significant positive correlation between tourism cost awareness and social culture environment perception and support cost,significant negative correlation relationship between tourism economic cost awareness,there is no significant effect on residents' support.(5)According to the residents' attitude towards the development of coastal tourism,residents in Rizhao city can be divided into three types: "optimistic supporter","rational supporter" and "indifferent person".In addition,according to the tourist destination in the participation stage,development stage and stable stage of the residents attitude analysis found that residents' attitude toward tourism development as the development of the tourism destination gradually become negative.Finally,combined with the actual situation of Rizhao coastal tourism development,in accordance with the above conclusion,puts forward the countermeasures and Suggestions for the sustainable development of Rizhao coastal tourism industry,mainly includes: enhance residents tourism benefit perception;Weakening residents' perception of tourism cost;Measures will be taken to improve residents' attitudes to tourism development.At the same time,the paper suggests that the research can be further improved from the aspects of conducting diachronic research,broadening the sample size and expanding the research field.