Research On The Cooperation Between Uzbekistan And China In The Sphere Of Tourism Under "The Belt And Road" Initiative

Central Asia is the hinterland of Eurasia.As the center of Central Asia,Uzbekistan is located on the ancient Silk Road.It has 7,300 cultural relics and has great tourist attraction.With the advancement of the"The Silk Road Economic Belt"initiated by China,more and more Chinese people are beginning to pay attention to Uzbekistan,the mysterious ancient country of Silk Road.Explore the origins of Central Asian civilization,re-take the Great Silk Road,recall the prosperity of the Silk Road,and stroll through the important city stations on the Silk Road in Uzbekistan,Samarkand,Bukhara,and Khiva,and taste the local history and culture.It has become a new choice for more and more Chinese tourists.The spirit of Uzbekistan tourism in the mysterious and rich country reflects the country's long and glorious history,unique and rich cultural traditions,warm and hospitable people,and beautiful natural scenery.In Uzbekistan,tourists not only visit the rich and colorful history and culture of the ancient Silk Road,but also witness the typical achievements of the modern"The Belt and Road" construction.Uzbekistan's neighboring China's tourism industry is developing rapidly,and the modern city is fascinating.Xi'an,Beijing,Guangzhou,Shanghai and other big cities are the perfect cities for the integration of ancient culture and modern civilization.China's"The Belt and Road"initiative has brought new development opportunities and challenges to tourism cooperation between Uzbekistan and China.Attracting Chinese tourism enterprises to invest in Uzbekistan tourism infrastructure construction and attracting Chinese tourists to Uzbekistan will become a new development trend of tourism cooperation between Uzbekistan and China.Uzbekistan hopes to further promote China-Uzbekistan economic and trade exchanges and tourism cooperation.At the same time,it plans to comprehensively promote the transition from traditional tourism to high-quality tourism,and is moving towards a new era of quality tourism development.Therefore,under these good opportunities,how to use the "The Belt and Road" platform to explore the tourism cooperation between Uzbekistan and China has important practical significance.This paper is guided by the basic theories and methods of the tourism management discipline.By combing the recent qualitative links between Uzbekistan and China,such asnews links,journal articles,and online reviews,this paper explores the development of tourism cooperation between Uzbekistan and China.Reviewing and summarizing,and based on this,from the perspective of Chinese tourists' behavior and segmentation of the source market,the first systematic study and analysis of the current situation of the Chinese source market demand in the Uzbekistan tourism market and China's "The Belt and Road"strategic framework to implement the rapid development of tourism cooperation between China and Uzbekistan.The logical idea of the thesis is to first conduct a SWOT analysis of Uzbekistan's tourism cooperation with China,then give the idea and strategy of the future tourism cooperation between Uzbekistan and China in the aspects of tourism route design and tourism product development,and further analyze the safeguard mechanism of tourism cooperation between the two countries.The conclusions of the paper emphasize that Uzbekistan and China have the opportunity to build a "The Belt and Road" platform,and the prospects for future tourism cooperation are very broad.In the era of mass tourism,Uzbekistan has organized projects through the Silk Road,rich tourism product design and the operational tourism marketing strategy,with the support of the guarantee mechanism,can better realize the tourism cooperation between the two countries.