Research On E-commerce Model Of Farmer Specialized Cooperatives In Liaoning Province

The farmers' professional cooperatives are new agricultural management organizations derived from the development of agricultural modernization in China.They can provide comprehensive,comprehensive and professional pre-natal,mid-natal and post-natal services for farmers.Farmer professional cooperatives,as a new type of agricultural mutual aid organization,can effectively help a single farmer to resist market risks,reduce production costs,and effectively improve farmers' farming income and drive the modernization of agricultural economy under the environment of increasingly brand-oriented agricultural products and e-commerce-oriented agricultural market.In recent years,governments at all levels in China are vigorously promoting the development of rural e-commerce,rural e-commerce systems in various regions have been improved and optimized,and many farmers' professional cooperatives have begun to actively build e-commerce in order to broaden the sales channels of agricultural products and further realize the increase of farmers' income.However,based on the different growth stages of different farmers' professional cooperatives,the strength,scale and resource level of farmers' professional cooperatives have obvious differences,and the e-commerce channels and modes that farmers' professional cooperatives can apply are also different.Therefore,how to choose the appropriate e-commerce model for the development of farmers' professional cooperatives in their corresponding growth stages is a necessary topic for the development of e-commerce in farmers' professional cooperatives.Based on the above considerations,based on the basic theory of e-commerce and life cycle theory,using the survey data of 215 cooperatives in Liaoning Province,this paper first carries out a basic descriptive analysis,and further analyses the current situation of e-commerce development of farmers' professional cooperatives in Liaoning Province,the development mode of e-commerce and the influencing factors of e development of farmers' professional cooperatives in Liaoning Province.On this basis,according to the initial stage,the growth stage and the mature stage,this paper selected three farmers' professional cooperatives to conduct case analysis of e-commerce model,and analyzed the status quo,mode,existing problems and solutions of each case.Through the analysis of the case,the corresponding research conclusions and policy recommendations are put forward.The main research conclusion of this paper is that the cooperatives should choose different e-commerce modes in different growth stages.In addition,the development of e-commerce in cooperatives is facing many problems that need to be solved urgently.In this paper,the corresponding policy recommendations are put forward.Firstly,cooperatives at different growth stages should adopt different e-commerce modes according to their own development conditions.Secondly,we should promote the rapid development of e-commerce in cooperatives through multiple channels.