Research On Development Strategy Of DY Logistics Company

DY International Logistics Limited company’s main activities include freight forwarding, inland transportation, large transport, rail transport, warehousing operations. It provides customers resolve one-stop logistics services, international logistics agency, inland multimodal transport, large transport and other programs. But in recent years with the development of computers, networks, and the rise of electronic business, the requirements for logistics enterprises are gradually increased. How to deal with this trend, how to describe a good piece of the strategy map become a major concern of DY now.The paper analyzes and researches DY’s enterprise development strategy, the main work is as follows:Analysis the situation of the logistics industry background, significance of the study. Paper summarizes the development history of domestic and foreign enterprises strategic management research.For the logistics industry, combined with the macro-environment, including policy, economic, technological and social environment in four areas, carry out PEST analysis. Research industrie’s status, companie’s situation, industry problems and opportunities, (rail, road) development trends are summarized, and a detailed analysis of the current structure of the industry is carried out.Combined with the DY’s actual situation and the external analysis results, then carry out a SWOT analysis. Get the strengths, weaknesses, opportunities and threats, and Strategic Matching Analysis.Determine choice for enterprise development direction, determine the overall strategy, and arrangements each period working. And for the functions strategy, business strategy and profit model, also develop a corresponding program. Analysis and solve the three logistics professional issues hindering implementation of the strategy.Paper on how to choose the company’s development strategy has played a positive role. The method used in the process, as well as ideas selected its analysis, have a valuable reference to the logistics business and industry transformation and adjustment.