Small And Medium-sized Business Entrepreneurial Opportunities Identification And Evaluation Studies

At eighties of the twentieth century, Peter Drucker had pointed out that from the "management-type" society to the "entrepreneurial" changes in society to help the United States to avoid running into the fate of economic recession in the economic long-wave of after World War Two. Since then a growing number of scholars had recognized that the entrepreneurial-based economy take a major role in economic development. Small and medium-sized business are the most important force of new venture creation, but correct identify and evaluate the entrepreneurial opportunity are key to successful establish a new enterprise. Most of researches in entrepreneurial opportunities identification and evaluation in the last had not taken into consideration the specific circumstances of our country, but only based on the theory of foreign .In this thesis, we analyze the characteristics of China's small and medium-sized business new venture creation, and set up a opportunity evaluation index system on this basis that suitable for our country situation...