GX Securities Company Newly Established City Business Department Investment Plan

After 2012 brokerage Innovation Conference is held,to the emergence of a large number of a variety of new business models,especially the penetration of the Internet and mobile Internet technology,Let all the securities brokerage business has encountered unprecedented challenges,securities business department as the securities in the secondary market the main business unit in the forefront of the market,face brought by the new technology and the source of channel network for.2013 in official release of the securities business non live account restrictions,all brokers have opened a lot of sales of light,as light sales network construction tide,the price war was restarted.In the above background,according to the status quo of the development of Huizhou securities market,as well as the development of GX securities in Huizhou,although the market share and profitability are in the forefront,but located in the center city more than forty kilometers of Huiyang district development encountered a bottleneck,through the analysis of internal and external environment to overcome the bottleneck is to develop in the city center.This paper in the form of investment plan,through to corporate finance,the use of theory and method of strategic management,marketing management and so on a series of subjects,to obtain the GX securities in the city of new business department is possible,not only to further enhance in Huizhou market share also can let profitability more better conclusion;Through the SWOT analysis model to determine the current competitive advantage in Huizhou,weaknesses and opportunities faced by the various pressure and the corresponding,then developed strategic planning;Through the subdivision of the target market and then choose the new business department of the target market,develop appropriate marketing strategy;then the organizing framework of the new sales department,operation and management planning,according to the planning of future business during the financial data prediction according to various financial indicators do comprehensive profit analysis,then made a full estimate of possible risks,formulate solutions,proved that the item is not controllable risk and is feasible,that is GX Securities in Huizhou market has the advantage very suitable for establishment of securities business department in Huicheng District.This investment plan for the guidance of GX securities in Huizhou city set up business department,straighten out the management structure and how to use scientific management,differentiated marketing and other means to strengthen competition has important practical significance.