A Research On Risk Management Of Real Estate Enterprises During Project Bidding Process

For their unique empirical mode,the real estate enterprise usually need large amount of financial investment and face a lot of peer competitors,thus the risks and uncertainties they have are also quite significant.These kind of tragedy will not only affect the real estate company itself,but also do severe harm to social stability and the interests of people.Bidding,however,is one of the preparations of projects,and now has become a key part of enterprise management.The risks during bidding process may affect the scientificity and rationality of the final result of bidding or directly determine the success or failure of later project management.Currently,the risk management of real estate companies during project bidding period in China is not yet formed completely,effective special project management is also quite deficient.In this case,strengthen the research of risk management during project bidding period is of great significance in reinforcing risk awareness of construction,taking prevent measures to avoid risks and improving the enterprises’ project management ability and economic interests.First,this paper makes a introduction of the theoretic research about risk management during project bidding process and put forward the necessity of risk management during project bidding on this basis.Second,features about the risks of real estate projects are elaborated,then the author uses three methods-which are case-analysis,flow path and brainstorm-in combine to illustrate how to detect the risks during the preparation,implementation and confirming stages of project bidding.Then Entropy-revised G1 method is used to build a risk evaluation model to calculate and conclude the main risks.At last,this paper takes the project bidding case of Wanda Plaza project for instance,applies bidding risks evaluation model to summarize several major risks and proposes relevant solving measures,including build a strict qualification examination mechanism,improve bidding documents and reinforce construction contracts management.