Research On Bidding Management For Real Estate Projects Based On Game Theory

After entering the 21 st century,with the gradual integration of the market economy with the world economy,and the rapid development of urbanization,the construction market has reached an unprecedented scale.However,the competition among construction companies has become more and more intense.The way how a real estate enterprise select high-quality suppliers and contractors by bidding has become a key part of business management.Due to the asymmetric information of the bidding parties,the tenderer could not obtain the key information of the bidder in time,which causes the unexpected final bidding results.From the perspective of real estate companies,this study uses the Game Theory and bidding principle as the basic theories and introduces the research background and purpose.It also analyzes the domestic and foreign studies and the current situation of Game Theory and project bidding.Then,it analyzes the main methods of bidding evaluation for real estate enterprises,the main issues of tender management at the current stage are put forward,and two game models for evaluation methods are established based on the Game Theory,which including the lowest-price bidding game model and the reasonable low-price model,in order to determine whether the bidders' prices are reasonable.With the lowest-price bidding game model,it establishes a pricing game model with asymmetric information.Through the model analysis,the bidder's optimal bid strategy is obtained,which provides practical significance for the bidding evaluation management.By using the reasonable low-price model,a bidding game model with a floating rate is established,and the optimal solution to the benchmark bid price is given.Through the combination of theory and practice,this study shows that,different bidding methods are used to establish corresponding models,and a more appropriate tender bidding strategy model can be formed.The key of the lowest-price bidding game model is determining whether the bidder's quotation is lower than the cost price.While the reasonable low-price model requires bidders' historical quotation information to determine whether the bidder's quotation is reasonable.When the bidder adopts the reasonable low-price model,it is more operative and transparent,and thus the reasonable low-price model is proposed as the optimal bid evaluation method for project tender management strategy.This study integrates models with verification of examples,proposes the technical support measures for bid evaluation and risk prevention measures,including the measures for bid evaluation and bid management.Meanwhile,measures for the transfer of risk management are formulated.