Feasibility Study On Research And Development Project Of Cold Chain Transportation

The feasibility study of the project is to evaluate the feasibility of the project and select the best implementation solution through a comprehensive study and analysis of the relevant market,technology,benefits and risks of the project before the project is proposed.This is a critical piece of planning validation before the project begins.Based on the basic theory of feasibility study and taking the cold chain transportation R&D project of W company as an example,this paper makes feasibility study from four aspects: market,technology and operation,benefit and risk.At present,with the advent of the Internet,the rapid development of electronic commerce has driven the transformation of people's consumption patterns.Consumers began to target online shopping to the fresh market,so cold chain products in the circulation of fresh products play a crucial role.Through market analysis,the development opportunities of cold chain transportation are described from China's cold chain policy,e-commerce development and changes in consumer eating habits.The market situation and forecast analysis of the first two major online purchases of fresh foods--agricultural products and dairy products.It is concluded that the market is very large,the demand is increasing,and it has not reached saturation status.At the same time,the refrigeration vehicle and refrigeration vehicle refrigeration technology are listed as market competitors for this project.The research of self-cooled mobile refrigeration project provides the basis for market demand analysis.To compare the development of refrigeration technology at home and abroad,investigate the current national patent technology of adsorption refrigeration technology,combine the research and development advantages of each cooperation unit of the project and the previous research on adsorption refrigeration technology,design the project technology plan,and allocate the tasks.Set up project team and personnel planning,arrange human resource allocation,analyze project operation situation;This paper analyzes the benefit of the project from the economic and social perspectives,comprehensively considers the market size of the cold chain industry and the low acceptance of new products into the market,estimates the investment recovery period of the project,and proves the feasibility of the project's benefit.By means of risk identification and evaluation,risk factors such as market,technology,management and finance are identified,evaluated and prevented,and countermeasures are put forward.Through the analysis of the four aspects of market,technology and operation,benefit and risk,this project conforms to the relevant verification content of the feasibility study.