Enterprise Development Trategy Research In Shouqin Steels Machining & Delivery Limited Company

With the rapid development of C hina’s economy, the consumption demand for steel has been gradually upgraded. As an extension of the steel industry chain,t he deep processing for steel has gradually become the strategic core of major steel enterprises, and the important content of the industry structure adjustment.The competition in the deep processing industry of the steel is becoming increasingly fierce. It has been imparative to adjust the enterprise development strategy, the paper takes the development strategy of the Shou-Qin Steel Processing And Distribution Company as the research subject, the paper is aimed at designing a set of the strategic management system which is suitable for the development of the company, and indicating its development direction in the next five years.First of all, this paper points out that the research background, the research purpose and the research significance, and combs the related strategic management theory. The paper clearly illuminate the definition and the constituent elements of the strategy, the Strategic management process, and the the main technical analysis theor ies about strategic management.Secondly, based on the strategic management theory of the enterprise, the paper analyses the internal and external strategic environment of the enterprise. and points out the change of macro environment for the company by the PEST analysis method, and analyses the industry competition situation that the enterprises are facing by the Michael Porter Five Forces ModelThirdly, the paper clearly illuminate the opportunities and threats the enterprises are facing and their own advantages and disadvantages, which helps to determine the strategic positioning of the enterprise, then further formulate and illuminate the overall development strategy for the enterprises and its implementation stage, after that,the paper establishes the development strategic target system for the enterprises, and put forwards the development strategy implementation method of the enterprisesFinally, based on the requirements of the overall development strategy for the combining with the actual situation of the enterprise itself, the paper conduct the research from the manpower resource, lean production, market development, strategic alliance, and the enterprise culture and so on. In order to guarantee the smooth implementation of enterprise development strategy, the paper puts forward safeguard measures...