Research On The Development Strategy Of HD Pharmaceutical Commercial Company

With the continuous development of China's economy,people's living standards are increasing,more and more attention to health.Pharmaceutical business enterprises as a link between the pharmaceutical production enterprises and pharmaceutical consumer terminal in China's pharmaceutical market has a pivotal position.In recent years,China's pharmaceutical market has experienced rapid growth.HD pharmaceutical business company as the largest and most powerful comprehensive in Zhejiang Province.It's a large-scale pharmaceutical commercial company listed the leading position in China's pharmaceutical business.But the pharmaceutical market changes now,government policy often change,more and more attention to drug safety.HD pharmaceutical business company is also facing enormous challenges.HD pharmaceutical business company urgently need to develop effective development strategies,so that HD pharmaceutical business company continue to maintain high growth.In this paper,according to the relevant theory,refer to the relevant literature.First,analysis the external environment HD pharmaceutical business company's,mainly use the analytical method is PEST,industry environment analysis and strategic group analysis.And then through the HD pharmaceutical business company's process status,resource capacity,core competencies and predicament to analysis the internal environment.And then from the HD pharmaceutical business company's strengths,weaknesses,opportunities and threats this four aspects analysis to the SWOT.Second,according to the analysis results,conmbining the results of Boston Matrix Analysis.The paper puts forward the possible solution of HD pharmaceutical business development strategy:the vertical integration strategy and related diversification strategy.At last,selects the vertical integration strategy.Develops the grassroots business,develops the cooperation pharmacy with hospitals,expands the private hospitals',and upstream firm to start strategic cooperation,resist external threats,increase their competitiveness.Finally,we propose to adjust the organizational structure,technology development and innovation plan as the safety precautions of HD pharmaceutical business company development strategy.To ensure the development strategy to be implemented smoothly.This paper analyzes the internal and external environment of HD Pharmaceutical Business Company from several angles,and expounds how HD pharmaceutical business company stand out from the complex and changeable pharmaceutical industry through vertical integration strategy,play their own advantages,resist external threats,At the same time to maintain high growth,expand market share,enhance market competitiveness.This paper has great significance to HD pharmaceutical business company's future development is of great significance,.While,this paper also has guiding significance to other pharmaceutical companies to develop the development strategy.