Research On The Internet Marketing Strategy Of YG Insurance Company

With the growing maturity of the market of online insurance,insurance companys confront many problems,such as self-supporting platform construction,three party platform cooperation,product customization,resource distribution while they are striving for more online customers as well as increasing investment.These problems restrict the development of online insurance business.Based on the background information of online insurance above,the essay put forward that YG Insurance Company should formulate its own marketing strategies by studying and analyzing related documents of online insurance marketing strategies and concerning its current online marketing.The strategies should be suitable for online marketing strategies of YG Insurance Company and its implemented supporting measures.The conclusion drawn from the essay is that the key of successful online insurance marketing lies in accelerating the construction of the platform and creating a direct ecological circle for product and service which linked the company and customers.Therefore,the company should bring the new impetus to development and understand the individual needs of customers with the help of big data,artificial intelligence and cloud computing.Besides,the company should build models,Apply precision marketing,directional service as well as product customization to bring out the healthy development of online insurance and improve the overall service.In this way,the company can improve the customers' experience and increase interaction with them and their stickness.The research findings from the essay not only provide practical guidance for YG Insurance Company to better its online marketing strategy,but also provide reference for those companies who want to develop the business of online insurance.