Researchon The Operation Modelof China’s Agricultural Products Trade

The trade mode of agricultural products refers to the general name of a certain type of methods adopted by agricultural products trading enterprises to realize their value orientation on behalf of their business purposes.It includes the scope of business for the realization of the value orientation,the position in the industrial chain and the means of direct or indirect transaction for the enterprise to realize the value.This paper first analyzes and compares the development and competition situation of agricultural product trade management mode at home and abroad.Secondly,we select the Rural Agricultural Products Co.,Ltd.of Zhejiang Province as a case enterprise,and study the development of the business model of the agricultural products trade enterprises in China.Thirdly,the SWOT analysis method is used to summarize the results of the development and operation of the case enterprises,and the problems encountered in the process of business development are analyzed and the suggestions for further improvement are put forward.It is found that the competitiveness of the agricultural trade enterprises depends largely on the selection of the operating mode,which directly affects the cost and efficiency of the circulation of agricultural products.Although the development path of the agriculture capital company is in the lead in the state owned enterprises,the process of decision-making is long and often leads to the passive situation of losing the market opportunity.In addition,in the past 15 years,the traditional and single business model has resulted in the poor positioning of the product,which can not meet the needs of the customers,and not occupy the leading position in the terminal market.This paper puts forward some specific suggestions on the problems encountered in the development of the business,including the reform of the trade in agricultural products,the emphasis on the analysis of large data,the realization of the integrated development of the supply chain of agricultural products on the basis of the existing chain stores and supermarkets,and hope to provide reference for the development of the same type of enterprises.