Research On The Development Strategy Of LTT Company

The strategy determines the development and the decision determines the solution.Change is the only constant for the business today.The development of economy and the conversion of environment change the ways of creating value and put forward new requirements on the organization which makes that enterprises can't simply follow the old way to be successful.Enterprises must develop their own strategies so as to develop sustainably and keep their flags flying for decades.With the rapid and stable development of China's economy,great opportunities are brought to all industries,and new challenges are also put forward at the same time.Facing the increasingly complex and competitive environment,scientific strategies must be developed to guide and control their directions if the enterprises want to get a long-term competitiveness and maintain their sustained development.Company LTT has gained certain competition advantages in the field of technology consulting of petrochemical industry after ten years of development.It would be of great significance for the development of Company LTT to formulate the strategies according to its actual conditions and determine the enforcement methods and supporting measures on how to achieve its strategic objectives on account of the current competitive environment.The industry competition environment was analyzed by using the PEST method and Michael Porter's Five Forces Model based on the summarization of the overall development of China's consulting service industry in recent years and combining Company LTT's actual situation.Also,the influence of the strengths,weakness,opportunities and threats was analyzed by utilizing the SWOT method.The overall strategic visions were presented such as mission and vision,strategic targets,strategy implementations on the basis of the matter-of-fact analysis of the external environment and internal situation.Last but not least,the author had a good thinking and suggestions on the supporting measures such as organizational structure,human resources,brand culture,knowledge management and so on.