Research On Performance Evaluation Of Yonghui Supermarket Based On EVA

Retail industry is an important industry related to the national economy and people's life,but also an important bridge to the healthy development of the three industries.In order to seek better development,every retail enterprise should solve the problems in the management in time.Performance evaluation is a summary of the operating results of an enterprise over a period of time and reflects the operating level of the enterprise.As a professional performance evaluation tool,EVA is introduced into the daily management of the retail industry,which is the focus of the retail enterprises.Yonghui supermarket is one of the representatives of local retail enterprises.Its performance evaluation system and incentive system are mainly evaluated and evaluated from the two aspects of the company's performance and incentive objects.The performance evaluation index system mainly takes net profit as the core financial index and four capability indicators as the basis for performance evaluation.Under the current performance evaluation system,yonghui supermarket has problems such as unstable profit level,neglected equity capital and divergent business objectives.Therefore,yonghui supermarket how to reform the performance evaluation system and guide the operation and management of the enterprise,will become the long-term development of yonghui supermarket inexhaustible power.This paper focuses on the specific analysis of the performance evaluation system of yonghui supermarket.First,it introduces the current performance evaluation system of yonghui supermarket by using case study method and comparative analysis method,analyzes the performance evaluation index system and incentive system,and expounds the evaluation effect.Secondly,under the guidance of the company's expanding strategic goals,EVA performance evaluation method is used to adjust the accounting projects that affect the value increment and long-term development of the enterprise,and a performance evaluation system with EVA as the core financial index is constructed.Thirdly,EVA and its related indexes are compared with the original performance evaluation indexes of yonghui supermarket.Finally,Suggestions are put forward to improve the performance evaluation system of yonghui supermarket by induction,so as to make the performance evaluation system more scientific and reasonable.By studying the following conclusions: first,the net profit and operating income of yong hui supermarket are positive,shows that the enterprise is profitable,but yong hui supermarket from 2016 to 2018,EVA is negative,standing in the Angle of economic value added,the enterprise does not create value for shareholders value-added,instead,the rights and interests of shareholders by erosion,so economic added value as the core of the performance evaluation system to reflect the real operation situation of the effectiveness of the stronger.Second,if yonghui supermarket wants to improve its management level,it should pay attention to the change of EVA and its related indicators,decompose the influencing factors and make rectification.Third,it puts forward Suggestions to improve the organizational structure,incentive system,scientific and technological innovation,and corporate culture,which also provides references for other retail enterprises to reform the performance evaluation system.