Research On Effectiveness Evaluation Of Product Quality Crisis Management

With the uncertainty of the market environment and the improvement of customer's individual requirements,the enterprise's customer complaints caused by product quality problems occur frequently,which affects the credibility of the enterprise and even sustainable development.Most enterprises from the prevention and early warning,response and control,recovery And the effect of the crisis management measures,but its effect is not obvious,the main reason is that the current quality crisis management theory research focused on the crisis management strategy and influencing factors,the q uality of the enterprise crisis management of the effectiveness of each stage Evaluation lacks theoretical guidance.Based on this,this paper studies the quality assurance process and the effectiveness evaluation model of result management on the basis of effectively identifying the evaluation index of quality crisis management effectiveness.Based on the review of the relevant theories on the evaluation of the effectiveness of quality crisis management,this paper first uses the literature analysis method and the interview method to extract the 29 quality crisis management effectiveness evaluation indexes;and using SPSS20.0 to explore the 29 indicators exploratory factor analysis,And finally formed the evaluation index system ofquality crisis manage ment effectivc ness including 28 indicators of9 public factors.Secondly,the validity model was constructed from both the absolute validity and the relative validity,and the fuzzy comprehensive evaluation method was used to construct the quality crisis management Absolute risk evaluation model,combined with the internal crisis of quality crisis ma nageme nt and decision maker pre fe re nces,the use of preference netwo rk DEA method to build a q uality crisis management process and the results o f the relative effectiveness of the evaluation model;the same time using dual linear programming model to build a quality crisis management relative The paper puls forward the theoretical basis for the improvement of the quality crisis management effectiveness.Finally,based on the evaluation index of the quality crisis management and the evaluation result,the author puts forward the countermeasures to improve the effectiveness of the quality crisis management.Compared with the previous research,the innovation of this paper is to use factor analysis to identify and analyze the evaluation index of quality crisis management effectiveness,and to overcome the shortcomings of lack of theoretical support in the evaluation of the effectiveness evaluation of quality crisis management.In the fuzzy theory,This paper evaluates the absolute validity of the quality crisis management,and fully considers the internal structure of the quality crisis management process and the characteristics of the decision makers in the process of quality crisis management,which preferentially prefers the quality crisis prevention and early warning process,adopts the preference network DEA method to the quality The relative effectiveness of crisis management has been studied.The model has overcome the shortcomings of only one situation in the evaluation of the effectiveness of crisis management in the past and has made up the deficiency of the quality crisis management effectiveness evaluation model without considering the decision maker's preference and crisis management.,multi-stage,evaluate the effectiveness of decision-makers preferences provides a new idea;the introduction of slack variables and surplus variables,build quality relative effectiveness of crisis management to enhance the direction of the excavation model for enterprises to improve the quality of crisis management effectiveness provides a theoretical Study methods.