Study On The Development Of Eastern Countryside And Field Paradise Under The Background Of Countryside Revitalization

The Nineteenth National Congress of the Communist Party of China put forward the strategy of countryside revitalization and indicated that develop countryside tourism is a powerful way to realize countryside revitalization.There are more than 2,500 theme parks and 300 of them with an investment of more than 50 million in the field of theme parks of China.However,theme parks show low-level vicious competition due to product homogenization.In the interest of getting rid of and avoiding this situation,It is a feasible and effective way to combine countryside tourism with theme parks to develop field theme parks as a breakthrough point.By the detailed analysis of the present situation and existing problems,theoretical basis,domestic and foreign experience,and the conditions,advantages,disadvantages,opportunities and challenges of the development of the Eastern Countryside and Field Paradise,this paper concludes the development ideas of the Eastern Countryside and Field Paradise in the new era background of countryside revitalization.This paper gives ideas that the Eastern Countryside and Field Paradise should rely on the advantages of distinct internal thematic features and professional teams,take advantage of external policy support and market demand growth opportunities to increase the depth and breadth of product development,give full play to the advantages of sensory mode innovation,and combine corporate strategy with Rural Revitalization Strategy to cope with the increasingly fierce competition in the thematic park market,and at the same time solve the problem.It is difficult to examine and approve land use and to raise funds;give full play to the advantages of geographical location and high level of regional economic development,build a reasonable product chain according to local characteristics,and gradually expand the scale of the park;establish a standardized system of theme park services,strengthen theme culture training,attach importance to the improvement of staff's own quality,continue to train staff and improve service capabilities;innovate camp Sales methods,full use of self-Media marketing,improve the visibility of the park,out of the road of sustainable development of the field park.The development of theme parks is a process of continuous innovation.It needs to be carried out in continuous practice and exploration,respond to national policies,rely on its own advantages,and create distinctive theme park products.Take the road of characteristic,diversified and sustainable development can make the theme park industry develop for a long time.