Study On Development Strategy Of Hai Chang Group

Nowadays,strategy is the vane to maintain the long-term development of an enterprise.With the increasingly unpredictable political and economic environment,the industry background and external environment in which an enterprise is located must adapt to its own characteristics and adapt to its own development.In such a complex and changeable environment,the strategic management of enterprises is of great significance to enhance the competitiveness of enterprises and achieve sustainable development.Enterprise strategic management is a series of actions and measures to achieve enterprise goals and visions based on careful analysis of internal and industrial environment.By studying development strategy of Hai Chang Group,we analyze the Hai Chang Group environment,new opportunities and challenges faced by the Hai Chang Group,with the use of corporate strategic management theory,PEST analysis,Porter’s five forces analysis and SWOT analysis,to explore its strategic transformation,and to propose a strategy to implement the measures.