Research On The Operation And Development Of HZ Low Carbon Science And Technology Museum From The Perspective Of Demand Theory

HZ low carbon science and Technology Museum(hereinafter referred to as Low Carbon Science and Technology Museum)is the first Museum with low carbon as the theme in the world,it is a public welfare infrastructure funded by the government.In the traditional sense,it is generally believed that the science and Technology Museum is engaged in public welfare undertakings and has nothing to do with operating profit.However,with the continuous development of science and technology museums throughout the country,science and technology museums,which rely entirely on the state financial allocation,lack their own business income-generating capacity,making the development of science and technology museums narrower and narrower.It is a common problem for many science and technology museums that how to get out of the dilemma of lacking funds for the public science and technology exhibition halls which depend on government subsidy for a long time.This paper analyzes the internal and external environment of the Science and Technology Museum from the perspective of the audience's market demand,combined with the operation and development status of the HZ Low Carbon Science and Technology Museum.Based on Maslow's hierarchy of demand theory and 4C marketing theory,this paper adopts the research method of questionnaire survey to obtain the basic information and consumption of the public through questionnaire survey.On this basis,this paper puts forward that the science and technology museum should be operated by building the popular brand of science and Technology Museum and broadening the diversified income-generating channels of science and technology museum.The innovation of the business model is expounded from the aspects ofpolicy guarantee,system guarantee and cooperation between functional departments.The paper points out that the market demand of the audience is the starting point and the foothold of the innovation of the operation and development mode of the science and technology museum.Create the unique popular science brand of Science and Technology Museum through the innovation of permanent exhibition projects,exhibition and education activities,and the creation of popular science brand of temporary exhibition projects.Through ticket marketing,popular science derivatives marketing,creating youth activity center,science and technology tourism project development and site leasing to expand the revenue channel of the museum.This paper unifies the exhibition education,exhibition and teaching activities and management innovation of the Science and Technology Museum,so as to achieve the goal of maximizing the social and economic benefits of the Science and Technology Museum.