Researching Of Operation Mode Optimization About Technology Cinema In Guangdong Science Center

In the market economy environment, public science and technology museum is a public venue and its outlay had always been relied upon government funding. However, its funding, human resource management and design presentation had many flaws. The main reason is that the venues did not grasp market laws. Therefore, public museums, while ensuring the public welfare, public science and technology museum must also operate using all kinds of market mechanisms - social funding mechanisms, personnel incentives, and marketing mechanisms . Achieve rational allocation of people, financial, and material resources. Create social value in the tougher competitive environment.The public science and technology museum is a quasi-public technology goods and a public good institution survival depending on the financial appropriations, has shown a lot of internal contradictions in the present market economic structure, such as insufficient funds, low level of business activity seriously constrains the development of the industry. Thus, under the market economy environment, public technology venues must create value and public welfare, follow the laws of economics, protect the welfare of public technology venues, and also appropriately introduce modern corporate management concepts and management systems at the same time, so that these venues will win a place in the increasingly competitive market, and create its own social value.Study suggests that the theater operating mode of Guangdong Science Center Science in adherence to the "public good project management according to management, adopts the basic principle of 'the internal management of enterprise, logistics service to the community of'", besides takes some measures in organization, on vistor service, on commercial development so that the economic and social benefits can be synchronized to upgrade.