Research On The Fourth Party Logistics Management Mode Under E-commerce Circumustance

With the prevalence of e-commerce and international trade,challenges and opportunities coexist for logistics enterprises.At present,the third party logistics enterprises still take majority positions in various forms of logistics service providers.They continue to invest in infrastructure.However,the logistics efficiency may be low because the third-party logistics companies are developing strategy from their own expectations of the logistics industry,lacking of unified planning and guidance.In this context,the fourth party logistics(4PL)came into being.Domestic and foreign scholars take positive attitude on the fourth party logistics field,which is evolved on the basis of the third party logistics,and is more emphasized on strategic decision making,while third party logistics focused on the actual implementation.It can be said that the two complement each other,to bring new opportunities for logistics outsourcing.Taking the origin,concept and subject of the fourth party logistics as the basis of the theoretical research,and taking the news media articles,review interviews and memos of personal interviews with Cainiao's staff as the material source,this paper analyzes Cainiao's structure and functions of each element by grounded theory.The management mode of the fourth party logistics is built.The main purpose of this paper is to deepen the new connotation of the fourth party logistics under the actual domestic situation,and at the same time to bring various logistics enterprises some certain reference value.It is hoped that through the research of this paper,we can make a contribution to the research of related.