A Study On The Competitiveness And Development Strategy Of The B&B Industry In Northeast China

The increase in per capita income of urban and rural residents has promoted the upgrading of consumption structure.Tourism has gradually become a consumer demand for people to choose to relax,and the era of mass tourism is on the rise.The transformation of scenic spots tourism to all-for-one tourism indicates that the transformation and upgrading of the tourism industry is an inevitable trend.The individualization and diversification of tourism demand promotes the transformation of traditional mass tourism to a deep leisure experience vacation model.Under this opportunity,the B&B has grown and developed as a representative product of a combination of in-depth experience and leisure.The B&B industry in the northeastern region started late,the problems of low grade,single product structure and serious homogenization were prominent,and the development was severely constrained and affected.Based on the theory of tourism life cycle,symbiosis theory and rural theory,this paper studies the development trend of B&B in the whole northeast region.By combing the development of the Northeast B&B industry and the investigation of the supply and demand situation of the Northeast B&B market,we try to summarize the competitiveness gap,constraints and development potential of the Northeast B&B industry,and propose some strategies and suggestions for the future development of the Northeast B&B industry.This article is divided into four parts.The first part expounds the background and significance of this paper,discusses the development of the concept of B&B and the current research status of the development of domestic and foreign B&B.The second part combs the evolution of the form and function of the development of the domestic industry in China,and expounds the basic conditions for the development of the Northeast B&B.It divides the three stages of the development of the Northeast B&B through a number of indicators: brewing period,rapid growth period and Improve the development period.The third part analyzes the current situation of the existing business and consumer market of Northeast B&B by field survey and questionnaire survey.By comparing the competitiveness difference with the B&B in Yunnan,Sichuan and Shandong,this paper systematically analyzes that the constraints of the Northeast B&B industry is mainly due to weak industrial foundation,backward management concept,rigid institutional mechanism and social image set.The analysis of the development potential of the Northeast B&B is mainly to enhance the two advantages of large space and rich local flavor.On the basis of the previous analysis,the fourth part proposes that the future development of the B&B industry in Northeast region should follow three principles,and give some recommendations to the government,enterprises,culture and environment.