Research On The Choice Of "Internet+" Business Model Of Sm Company

With the rapid development of economy and society,the competition between enterprises is changed from the competition of products or services to the competition of business m odel,and the business model of enterprises determines whether enterprises can lbe invincible in the process of competition.In the energy consumption structure,the coal industry is in a high p osition,is the key basic energy industry in China,at the same time in China’s energy supply structure is in an important strategic position,"Internet +" has th e ch aracteristics of open ness,dyn amics an d connectivity,in combinatiol with the coal industry will make its business model change,The advent of the network era makes the integration of Internet thinking and coal industry faster,enterprises to its own business model to change,maximize the development of their own value,adapt to market changes,to achieve mutLual benefit and win-win situation.Only by choosin g a business model that is com patible with their own development can enterprises contin ue to develop and grow steadily in the fierce competition.This paper takes SM company as the research object,uses the business model canvas to analyze the business model of SM compan y,finds out the probl ems existing in its business model and uses the questionnaire survey m ethod to determine the main problems,analyzes the causes of the problems,according to the existing problems and combined with the "Internet +"Environment from B2C third party platform,outsourcing website platform,Self-built HOT platform and 020 platform perspective respectively identified four kinds of SM company can choose the "Internet +" business model.Constructing business model selection model to determine the most suitable "internet+" business model for SM company,based on enterprise management theory,from the enterprise and external environment,determine the "Internet+"business model selection of influencing factors set,design and issue questionnaires to obtain data,using SPSS22.0 software to analyze the data to be affected "The main factors of Internet +"business model selection are industry environmental factors,business ability and resource factors,user and market factors,enterprise cognitive factors,partnership network factors,network resource factors,based on the establishment of business model Selection Index system,the use of analytic hierarchy process and entropy method combined to determine the weight of each index,Combined with the fuzzy comprehensive evaluation method to solve the "Internet+"business model selection model,and finally through the model application to choose the most suitable for SM company is based on the outsourcing website platform of the "Internet +"business model,aimed at solving the SM company business model problems,in order to enhance the enterprise competitiveness of SM company,On the other hand also for similar enterprises to carry out business model innovation and choice to provide reference and reference.