Research On "Internet Plus" Business Model And It's Selection

With the development of Internet information technology, the enterprise has developed and implemented the relevant Internet business strategy, In 2015, Premier Li Keqiang put forward the"Internet plus" action plan, "Internet plus" as a concept of business and academia to discuss the topic, Enterprise informatization construction from " plus Internet" stage also gradually upgrade to"Internet plus" stage, Because of its openness,coordination,sharing characteristics,the constantly changing external environment and user demand increase gradually brings new opportunities and challenges for business management. Because business model is the key factor for long-term development of enterprise, Optimization and innovation of enterprises have carried out subversive and creative to the traditional business model by the Internet technology, has formed the new products, new services, new technologies, new formats such as "Internet plus" the competitive advantage of the business model, Because the exploration period development period in the enterprise practice and academic research. Based on help enterprises to choose a reasonable practice from the perspective of "Internet plus" business model problem, there are still two problems to be solved: One is the present universal "Internet plus" business model, Another one is facing the existing "Internet plus" business model set, enterprise how to choose their own operating conditions and China based business model. Based on this, the paper on the "Internet plus" business model and the discussion on the issue of selection.In this paper, determining the research object Internet plus "business model. At first, through the analysis of the definition of the concept of law; Secondly, With the "Internet plus" feature,according to the construction of "Internet plus" business model analysis framework of Osterwalder business model canvas, from the value proposition, Internal resources and capability, external cooperation and financial network four elements of recognition "Internet plus" business modelclassification factor, Using the method of questionnaire survey to get the data, through the SPSS statistical software to analyze the research data, The common factor 3,4 were combined to form 3 Classification standards, Through the combination of morphological matrix method, the industry chain fusion driver, the two-way value chain, the degree of flow, the value acquisition method of three classification criteria are combined to obtain 12 business models, Considering the compatibility of the business model classification marking the deletion of the two is not a viable business model obtained 10 kinds of "Internet plus" business model set, From the three aspects of value proposition, value network and value acquisition, this paper analyzes the characteristics of 10 business models; Next, the implementation of enterprise business model is put forward for competitive target selection, earning potential, cooperation, innovation and development,environmental factors, and the social benefits of the five choice effect, Based on the "Internet plus"business model evaluation system, construction of "Internet plus" business model selection model using multilevel grey evaluation method; Finally, verified by the typical case selection model of"Internet plus" business model, illustrate the feasibility of the research.