Research On The Development Strategy Of Parent-Child Travel Market Of Hainan Hotel Complex

The rapid development of tourism has become a new impetus for China’s economic growth.Developing leisure tourism is an inevitable requirement for China’s economic development.The rapid development of Hainan’s tourism industry from the perspective of global tourism has brought about fierce competition.With the comprehensive liberalization of China’s second-child policy,parent-child tourism has become an emerging model of tourism development in China.Fully exploring the development of parent-child tourism market,launching a variety of products and services to meet the growing demand for parent-child tourism market,and advancing China(Hainan)free trade zone to develop tourism industry in depth are another innovative strategy for Hainan hotel complex under the development of segmented tourism market.From the practical level,this paper tries to solve the real problem,and based on the theoretical guiding ideology,constructs the systematic path of the development of the parent-child tourism market in the relevant tourist areas,and puts forward the research on the development strategy of the Hainan hotel complex parent-child tourism market,which is of great significance to guide the development of Hainan parent-child tourism market.For Hainan tourism,which is caught in the development bottleneck,the concept of parent-child tourism is implanted to cater to the opportunities of parent-child tourism development.Through the combing of the theory of parent-child tourism,the basic theoretical research and analysis framework for the development of parent-child tourism market are obtained.As Hainan’s tourism industry is facing an extremely fierce competition while expanding its business scope,the paper used questionnaires to deeply study the advantages and disadvantages of Hainan hotel complex for the development of parent-child tourism market.The study of consumer demand was carried out on the Hainan hotel complex parent-child tourism market from the perspective of global tourism,which showed that the development of parent-child tourism market is the breakthrough point to solve the bottleneck of Hainan’s lightseason hotel complex tourism market development.Taking the most comprehensive Sanya mangrove resort complex developed by Hainan Province Hotel Complex Family Travel Market as an example,we obtained a good product development strategy for parent-child tourism to guide Hainan hotel complex parent-child tourism market development,which provides a basis for comparison for Hainan hotel complex parent-child tourism revision of the market development model.At the same time,it further validates the theoretical analysis of the parent-child tourism market.In view of the shortcomings of the Hainan hotel complex’s parent-child tourism product development strategy,it proposes a safeguard for the development of the parent-child tourism market under the universal tourism perspective,and optimized countermeasures for the development of parent-child tourism product market.Exploring the innovative development path of the Hainan hotel complex promotes the vigorous development of the tourism industry in China(Hainan)Free Trade Zone.