Analysiis Of Supply Chain Information Sharing Strategy In Forward Market

A large number of literature studies have shown that information sharing has different effects on different supply chain members.At the same time,the effect of horizontal information sharing will be closely related to the relationship between horizontal enterprise products.When retailers always rely on suppliers to supply products,the presence of suppliers can inhibit the role of information sharing.However,this paper believes that increasing the forward market,that is,forecasting market demand ahead of time and issuing orders to suppliers,will make this inhibition change,and this pre-purchase behavior can effectively reduce the supply when real demand occurs.The risk of maliciously raising prices.This paper assumes that both companies and retailers have the ability to observe market demand information.Without the supplier's ability to do so,the study will increase the long-term market factors in the vertical direction and increase the information sharing factors in the horizontal direction to the supply chain and the main body in the supply chain.The impact of member benefits.Firstly,based on the hypothesis of the paper,a mathematical model is established to analyze the four scenarios presented before and after the existence of the long-term market,and whether the information is shared by the model.The equilibrium state is calculated by the model,and then the supply determined by the decision variables is calculated.The expected return value of the chain as a whole and the members of the main body lays the foundation for subsequent research and analysis.Then,for the two themes of forward market and information sharing,from the perspective of the main expected benefits of the supply chain members and the supply chain,the pros and cons of the long-term market and information sharing are obtained.Finally,the paper analyzes the impact of the forward market and information sharing factors and market demand on the decision variables,and draws conclusions.The study found that for some members of the supply chain,information sharing does not always play its dominant role,and is constrained by market demand;increasing the forward market is conducive to improving revenue and the effect is significant;at the same time,whether it is to take information sharing factors and The long-term market factor,or the two factors at the same time,is beneficial to the supply chain as a whole.