Research On Development Strategy Of YADEA Electric Bicycle Business

Electric bicycle is the most green tool,after nearly 20 years of development,its industrial scale and industry coverage have reached the peak.The development of the industrial chain driven by electric bicycles not only has an impact on the domestic economic development,but also with the continuous improvement of quality and technology,new products and new technologies in China.The continuous application of the operation,the electric bicycle has experienced four obvious stages of development to form the scale effect and cluster effect.In the process of industry development,the development strategy of the enterprises not only determines the prosperity and decline of the enterprises,but also affects the development of the industry.Therefore,more and more attention has been paid to the research on the development strategy of electric bicycle enterprises.Through the analysis of the four stages of the development of the industry pattern,this thesis summarizes the characteristics of the four development stages and the results of the field investigation of the four industrial clusters.The development trend of the industry and the opportunities facing the industry development are deeply analyzed and discussed.According to the development trend of the industry,the Potter five force model is combined with the development trend of the industry.According to the industry analysis,a clear industrial development strategy is made with the SWOT strategic map.The innovation points of this thesis are: the first,according to the Potter five force model layer,the core value anchor "more high-end electric bicycle",all the strategic expansion around the value anchor,making the target of the strategy and systematic clear and clear,The smooth expansion of the strategy provides the direction of the unification of thought;the second,Using the innovative evaluation method in the stage of product design and development for the professional evaluation,providing theoretical basis for decision making,making the product development and production sales reach the desired positioning;the third,using the analytic hierarchy process(AHP)to carry out the choice of the endorsement star Decision analysis,in decision making based on professional tools to make the decision more accurate,has indeed achieved beyond the expected results.The fourth,in the realization dimension of the whole industry development strategy,using "more high-end electric bicycle" positioning to take products,channels,star endorsement,wisdom beauty terminal,manufacturing mode five large proportion expansion To form a highly cohesive explosive point,the influence of detonation strategy.Through the evaluation of the development of the strategy,the results are consolidated in depth,the shortage is analyzed,and the strategic planning of industrial development is further revised and extended.Through the analysis of the strategy of the industry,we can draw a clearer direction for the development of the industry,and have a certain reference for the healthy and sustained development of other enterprises in the industry.