Research On The Development Strategy Of Thermal Power Enterprise Under The Background Of "New Electricity Reform"

In 2015,the CPC central committee and the state council promulgated " the opinions on further deepening the reform of the electric power system"(Central release[2015]No.9),which marked the official beginning of a new round electricity reform.The following "six supporting documents" on electricity reform were released,which accelerate the implementation of the new electricity reform in the transmission and distribution price reform,power market construction,setting up of power trading institution,put development electricity plan,sales side reform,regulation of coal-fired power plants and other aspects.When the sales side of electricity was opened,the impact on the thermal power enterprises is the most direct.The current power industry,especially the thermal power companies are in the period of market demand growth slowing down,the price of electricity transaction falling,and fuel costs rising sharply,energy-saving and emission reduction becoming heavier,overcapacity risk and other multiple contractions intertwining,so the thermal power enterprises are facing severe operating pressure and predicament.Based on the background of power market reform and basic theory of enterprise strategy,this paper analyzes the situation of power supply and demand and the influence of upstream and downstream market price on the status of thermal power industry.To Potter five force competition analysis as a tool,put forward the thermal power industry response strategy.At the same time,the Manchuria Dalaihu thermoelectric Co.Ltd was chosen as a research object,and using SWOT matrix model as the analysis tool,and focusing on the overall development strategy and direction of the enterprise,the advantages,disadvantages,opportunities and threats were analyzed.According to the analysis,the development strategy of the Manchuria Dalaihu thermoelectric Co.Ltd was formulated.Under the background of new electricity reform,combined with the actual internal and external environment and policy direction,a comprehensive,scientific strategy choice was constructed from the demonstration of the market reform,production,marketing,business and other aspects,and ultimately to achieve an effective competition in the market system.To this end,thermal power enterprises should effectively adapt to market-oriented reforms,environmental pressures,coal prices,electricity demand growth slowdown and other new normal.Enhance market awareness;straighten out the production and operation of all aspects of the relationship to meet the needs of market changes.Thermal power enterprises should develop strategic users and market resources,establish a stable relationship between supply and demand,lock part of the trading market share.The existing production and operation,finance,manpower,cost management and economic operation and other management system to gradually reform.Thermal power enterprises should establish a strategic choice for their own business system,with a faster response speed and higher response capacity to enhance the competitiveness of enterprises.