Research On Comprehensive Evaluation Of Relative Competitiveness Of All-for-one Tourism In Guangdong Province

With the continuous development of economy and society,tourism has increasingly become a part of public life.Whether from the perspective of national demand for promoting tourism development or from the perspective of tourists' demand for tourism experience,the traditional tourism development model has been unable to meet the new needs of society.Under this background,All-for-one tourism,as a new strategy and concept of traditional tourism development,is gradually recognized by people.It was put forward in 2008 and entered the national practice stage in 2015.Under the background of the rise of All-for-one tourism in an all-round way,the academic circles mostly focus on the research of the development path of Allfor-one tourism,and less on the evaluation of the relative competitiveness of All-for-one tourism among regions.This paper attempts to construct the evaluation index system of the relative competitiveness of All-for-one tourism from the perspective of the conceptual structure of Allfor-one tourism and the concept of the relative competitiveness of All-for-one tourism.Using the All-for-one tourism data of 21 cities in Guangdong Province,this paper evaluates,analyses and ranks the relative competitiveness of 21 cities in all aspects,and gives some corresponding development suggestions.Firstly,starting from the difference and connection between traditional tourism and Allfor-one tourism,this paper explores the characteristics of All-for-one tourism,defines its concept and analyses its conceptual structure.Based on the conceptual structure of All-for-one tourism,this paper defines the relative competitiveness of All-for-one tourism.By sorting out the literature of the evaluation index system of tourism competitiveness and the evaluation index system of All-for-one tourism,the paper summed up the specific evaluation index system construction framework and evaluation methods,which provided theoretical and methodological reference for the construction of the evaluation index system of All-for-one tourism relative competitiveness.In order to construct the evaluation index system of the relative competitiveness of All-forone tourism,this paper evaluates the relative competitiveness of All-for-one tourism from six aspects: Total support,Total target,Total resources,Total experience,Total management and Total characteristics on the basis of the study of the concepts of All-for-one tourism and All-forone tourism relative competitiveness.By using the methods of literature frequency analysis and theoretical analysis,this paper constructs an evaluation index system of relative competitiveness of All-for-one tourism,which includes six characteristic layers and 50 evaluation indexes.This paper also combs the evaluation methods of relevant evaluation index system,and chooses objective evaluation methods combined with research objectives.Based on this,a detailed evaluation process is formulated.In the empirical part of this paper,21 prefecture-level cities in Guangdong Province are selected as the research objects,and a large number of real data are obtained by using network crawler technology,which makes the research more realistic.By using factor analysis method,this paper evaluates the relative competitiveness of All-for-one tourism from six characteristics and calculates the comprehensive score.By means of cluster analysis,this paper classifies the relative competitiveness of All-for-one tourism in Guangdong province.Empirical results show that the Pearl River Delta Region is in the leading position in all characteristics and comprehensive relative competitiveness scores,while the Mountain Region is more prominent in Total resources relative competitiveness;the Western Wing Region has an advantage in the growth rate of Total target relative competitiveness,while the Eastern Wing Region has a strong Total experience relative competitiveness,but the environmental support relative competitiveness is weak.The distribution of relative competitiveness of All-for-one tourism in Guangdong Province shows obvious regional characteristics.Therefore,this paper also puts forward some suggestions for the development of All-for-one tourism.Generally speaking,this paper takes defining concepts as the entry point,combs and establishes a complete evaluation system,and makes empirical comparison with abundant and accurate data,which has certain practicality and practical significance,and can provide certain reference value for relevant research.