The Platform Development Strategy Of Internet Enterprises From The Perspective Of Technological Paradigm Shift

The development of modern information technology industry is changing with each passing day,and new technologies are emerging one after another.In various market segments,the new technology paradigm is constantly sprouting,maturing and being replaced again.The organizational platform theory put forward by scholars such as Geoffrey G.Parker believes that under the condition of extremely high external technical environment,the result of the development of organizational forms will become a platform organization or become part of the organizational platform.On the other hand,the trend of external technology paradigm shift and organizational platform development provides enterprises with a large number of opportunities for entrepreneurship and development.Enterprises have realized entrepreneurial opportunity identification and entrepreneurial resources through their own platform development and participation in other organizations’ platform development channels.Get and so on.This article takes Hangzhou Zhexin Information Technology Co.,Ltd.as a case study to explore how Internet companies can realize organizational platformization and its dynamic evolution process in the context of external technology paradigm shift.Based on the theoretical review,this paper takes the external technology paradigm shift as the stimulus source,and constructs the dynamic evolution dynamic mechanism of the organizational platform with the breakthrough technology,technology profitability and related knowledge base as the core elements,which is characterized from the perspective of the evolution of enterprise dynamic capabilities.The “ integration-iteration ” process of platform core technology,platform core business and platform core knowledge in the platform of Hangzhou Zhexin.Accordingto the above theoretical framework,this paper attempts to answer the technical paradigm shift and the evolution mechanism of Internet enterprise organization platformization.The research conclusions have certain reference significance for the platform development of enterprises in the fast updating industry such as Internet.