Research On Marketing Strategy Of CT Securities Financial Products

In recent years,with the sustained and healthy development of China's economy and society,people's material living standards have been greatly improved.And residents' demand and enthusiasm for maintenance and appreciation of assets value is running unprecedentedly high,which has become one of the driving force for the development of wealth management products market.CT Securities has firmly grasped this historical opportunity to expands the R&D and marketing lines of wealth management products,and is striving to occupy a place in the fierce market competition.However,there are many problems in the designing and marketing of CT Securities' wealth management products,which has become a constraint for CT Securities to further expand its market share.Based on this background,this paper takes CT Securities as the research object and conducts a research on “CT Securities Marketing Product Marketing Strategy ” in order to provide an reference for the sustainable and healthy development of CT Securities' securities wealth management products.This paper firstly explains the background,research significance,research methods and research contents of this research,and sorts out the current research status of this topic by the domestic and international research review.Then this paper gives a clear definition of the key concepts and theoretical basis of this research to lay a solid theoretical foundation for the later normative research.In the third part,the author deeply analyzes the problems existing in the marketing of CT securities wealth management products form analysis its current situations from the produces,pricing,channels,and promotion strategies.In the fourth and fifth parts,the paper analyze the internal and external environment of the marketing of CT Securities wealth management products by combining STP analysis theory,and propose marketing strategy recommendations based on 4P theory;and put forward implementation of safeguard mechanisms in the last chapter.The marketing strategy and safeguard measures of CT Securities wealth management products studied in this paper provides a feasible reference for thedevelopment of marketing strategy and marketing activities of CT Securities wealth management products,and also help to improve the marketing level and sales conversion rate of wealth management products of CT Securities.