Research On Financing Mode Of Agricultural Products E-Commerce Enterprises Under The Background Of Internet

At present,the country regards the development of e-commerce as one of the major strategic decisions,which promotes the rapid rise and development of e-commerce industry.In recent years,the CPC Central Committee and the State Council attach great importance to solving the "three rural" problems,put forward the strategy of rural revitalization,vigorously develop agriculture and rural economy,and have issued a number of documents on the development of rural e-commerce,greatly promoting the development of agricultural e-commerce in China.The development of agricultural e-commerce has also become an important force to drive the development of agricultural industry,improve the competitiveness of agricultural products,and promote the structural reform of agricultural supply side,which has provided great help for the development of agriculture in China.However,the development of agricultural e-commerce needs a lot of investment,so the choice of financing and financing mode has become the main problem that agricultural e-commerce enterprises have to face.With the development of Internet technology and the popularization of e-commerce,enterprises have wider financing channels and higher financing efficiency.In the context of the Internet,the financing mode of enterprises has also changed.Therefore,how to make full use of the financing facilities brought by the Internet and solve the financing problems in the development of agricultural e-commerce enterprises has become a highly concerned issue.By consulting the relevant research literature at home and abroad,this paper studies the financing mode of agricultural e-commerce enterprises under the background of the Internet.Based on the in-depth analysis of the development characteristics,financing status and financing difficulties of agricultural e-commerce enterprises,this paper explores the financing modes suitable for agricultural e-commerce enterprises,and finds that private equity financing,bank loans,supply chain financing,micro-credit of e-commerce platform and P2 P network credit are more suitable for agricultural e-commerce enterprises.At the same time,taking M enterprise of navel orange e-commerce enterprise in southern Jiangxi as an example,this paper analyses its financing status and existing financing mode,and provides suitable financing mode selection and relevant suggestions for M enterprise.Finally,on the basis of the analysis of M enterprise's financing mode selection,the paper puts forward that under the background of the Internet,agricultural e-commerce enterprises should change their ideas,actively apply new financing mode,strengthen management,maintain good credit records,broaden financing channels,build good financing relationship,and re-manage and plan to prevent financing risks,so as to solve the financing difficulties of agricultural e-commerce enterprises under the background of the Internet.The problem.