The Research On The E-commerce Platform Selection Of Agricultural Products Processing Enterprises

The Prime Minister Li Keqiang put forward the general decree of mobilization of ‘publicentrepreneurship, masses innovation’ in the government work report and the e-commerce whichis based on the ‘Internet’ gets a rapid development. At the meanwhile, the e-commerce ofagricultural products has gained a rapid development and the traditional agriculture hasexperienced the impact which is brought by the Internet for the circulation channels foragricultural products of our country. A various e-commerce platforms have emerged, however,the processing enterprises of agricultural products act slowly due to the transformation difficulty.Therefore, the research on the selection of the e-commerce platform of the agricultural productsis at the right time.First of all, this research starts with various kinds of agricultural products and divides theagricultural products into four types which include high-end and storing-endurance products,high-end and non storing-endurance products, low-end storing-endurance products, and low-endnon storing-endurance products according to the standard of additional value and easy ordifficult degree of e-commerce, and respectively analyses whether these four kinds ofagricultural products are suitable for the electronic commerce under the current conditions. Then,this thesis carries out the research on the current e-commerce platform of agricultural products inour country and respectively analyzes the merits, shortcomings and the representative platformof each e-commerce model. The processing enterprises of agricultural products shall confirm thee-commerce platform on the basis of carrying out SWOT analysis for themselves. Lately, thisthesis uses the low-end and storing-endurance agricultural products as the sample to make ananalysis on the selection factors of the e-commerce platform and determines the indicator system.This thesis uses analytic hierarchy process to determine the weight of each indicator and thenuses the comprehensive evaluation research method to create the selection model. In the end, forthe created selective model, this thesis uses the Jiusan grain and oil industrial group as theexample to explain and to formulate the suitable e-commerce model and the platform selectivemethod for Jiusan grain oil industrial group.The results show that the diversification mode which has the B2C as its core is therelatively suitable e-commerce mode for the processing enterprises of agricultural products. As choosing the e-commerce platform, the B2C platform evaluation indicator system which isestablished thorough analytic hierarchy process shows the operation conditions of thee-commerce platform of agricultural products and has a certain application value for theprocessing enterprises of agricultural products transforming into e-commerce.