Analysis Of Shared Bicycle Profit Model Based On Transaction Cost Theory

The development of science and technology has promoted the development of mobile internet.Since the Prime Minister proposed the "Internet +" development strategy in 2015,all walks of life are looking for entry points,and combining with the Internet can realize the modernization and economic strength of enterprises.Take off.The hot spot in the field of shared travel is also based on this background.The most popular areas of travel are shared bicycles.The main industry representatives include OFO,Mobai and Hellobike.Since 2016,the sharing of bicycles has developed rapidly in China,relying on a large number of venture capital and financing of major shareholders.However,the huge operation and maintenance costs make the shared bicycle industry basically a loss state.How to stop losses and achieve profitability in a timely manner Both are worth studying.Therefore,this paper mainly analyzes the profit model of Hellobike,and discusses how bicycle companies can achieve profitability from the perspective of transaction costs.The article briefly introduces the related concepts of sharing economy,shared bicycle,transaction cost and profit model.Through the analysis of Hellobike and its external environment,it summarizes the profit points of Harrow bicycle according to the transaction cost perspective,including scale expansion.With market segmentation and cost control,companies can control the occurrence of transaction costs through more refined operations,and realize the successful transformation of profit points into corporate revenue.In addition,this paper explores how to realize the profitability of the shared bicycle industry through the analysis of the case.The main research conclusions are three points: the shared bicycle enterprises need to pay more attention to the basic rental income,and can not continue to fight the price war to reduce the enterprise revenue;Build an intelligent travel system to actively explore,expand the strategic layout of the enterprise,and create new profit points for the enterprise;another point is that it is necessary to share the bicycle enterprise to strengthen the control of the cost,and the cost reduction can also increase the profitability of the enterprise.The development prospects of shared bicycles in China are promising,and enterprises need to find a profit model as soon as possible to realize the long term development of the industry.In summary,this paper proposes a profit model based on the characteristics of the shared bicycle industry through the analysis of the Hellobike case,enriching the theoretical content of the sharing economy profit model,aiming to provide reference for the great development of the shared bicycle industry.