Research On The Business Differentiation Development Strategy Of MS Financial Leasing Company

Financial leasing,as a combination of financing and melting and a new financial industry integrating trade,technology and service,plays an important role in upgrading the industrial structure and transforming the development of the company.Especially in the tight combination of the liability side with the traditional banking market,its essential meaning is more emphasis on finance.Since the establishment of the first batch of financial leasing companies in 2007,the financial leasing market has shown explosive growth,and the combination of finance and industry is getting closer and closer.Some financial leasing companies are even not inferior to industrial companies in the division and specialization of industry.However,in terms of positioning and business model,financial leasing companies are still at the stage of exploration.In the current banking financial leasing companies,most of them are financing leases,and some of them are more similar to bank lending business.At the stage of doing business based on the advantages of capital,the proportion of professional service income in the relevant industry in the business income is too small,and there is a widespread phenomenon of single business layout and serious product homogeneity.MS Financial Leasing Company was established under the background of the development of the financial industry.With the support of MS Bank,MS Financial Leasing Company leveraged the advantages of the banking financial leasing company license to rapidly open up the market.After ten years,it has developed into a comprehensive financial leasing operation and established the leading position of China's financial leasing industry.However,due to years of rapid development and constant changes in the internal and external macroeconomic environment,the financial leasing business has highlighted many shortcomings.For instance,product homogeneity is serious,financing channels are single,and business layout is uneven.This thesis takes MS financial leasing company as the research object.Based on the current situation of China's financial leasing industry and the company's operating status,it points out the homogenization phenomenon faced by the financial leasing industry and analyzes the problems for the business,product and market positioning of MS financial leasing companies in detail.On the basis of the BCG Matrix,PEST analysis method and differentiation theory,it expounds the necessity and urgency of the company's differentiated development from the aspects of macro-environment and industry environment,with emphasis on analyzing the advantages of the company's differentiated development.According to the BCG Matrix and the market situation of the company's current business products,it also analyzes the differential development direction of MS financial leasing companies.Research shows that from financing to leasing,this is a new direction and new profit model for the future development of the company's business.Firstly,according to the theory of financial leasing cycle,the companies need to increase the share of real leasing business,carry out operating leasing,and provide customers with financial leasing solutions with differentiated products.Secondly,the company needs to improve in terms of service differentiation and market positioning differentiation in order to improve market competitiveness,and then propose internal and external safeguard measures for the smooth implementation of differentiated development strategies.Finally,this thesis summarizes the differential development strategy of MS financial leasing companies and puts forward the application prospect.