| Thailand is a tropical country in Southeast Asia.It has dense forests and a wide variety of vegetation.It is home to numerous tropical herbs.Thai people have been obsessed with herbs for thousands of years.Herbs are a culture in Thailand,and they continue to flourish in Thailand,especially with the "One Belt One Road" export to the world.According to the "Healthy China 2030" plan,China's health market has great potential,which provides an opportunity for Thai herbal products to enter the larger Chinese market.Therefore,this article specifically chooses to study the path of Thai specialty herbal products entering the Chinese market,which is of great significance in the context of the joint construction of the“One Belt One Road".This research adopts the combination of theory and practice,literature review and case analysis.Firstly,defines the core concept and based on the basic theory of international trade and introduces the basic path of internationally featured products entering foreign markets.Secondly,this research introduces the development process of Thai specialty herbal products and clarifies the advantages of Thai specialty herbal products as Thailand's superior products and entering the Chinese market.Also introduces the status quo of Thai specialty herbs entering the Chinese market?Focusing on the analysis of Thai specialty herbal products Limitations of the existing path to the Chinese market and its causes.Thirdly,A case study of Phoyok herb Co.,Ltd.entering the Chinese market.In addition,to study the optimization direction and safeguard measures for the path of Thai specialty herbal products into the Chinese market.The optimization of the path includes vigorously promoting the research and development of Thai herbal products and high-tech,promoting Thai herbal products through marketing programs,and entering the Chinese market through online marketing.Actively seek cooperation with Chinese herbal medicine companies,use the "Belt and Road"construction opportunities to open up trade barriers.The safeguard measures include strengthening the industrialization of Thai herbal products,promoting the Thai Internet,protecting Thai herbal resources,and focusing on the protection of intellectual property rights of Thai herbal products.The innovations of this paper are as follows:(1)The system has combed the advantages of Thai specialty herbal products to build more "One Belt One Road" into the Chinese market:(2)Combining theory with practice,in-depth analysis of Thai specialty herbal products into China The status quo,limitations and causes of the market path;(3)Targeted the direction and safeguard measures for the further entry of Thai specialty herbal products into the Chinese market. |
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