Research On Countermeasures For The Development Of Thai Fruit And Vegetable Products In The Chinese Market

Fruits and vegetables are one of Thailand's most important crops and exports.Every year a large number of fruits and vegetables are sold to overseas markets,becoming one of the important sources of foreign trade economy.With the implementation of zero tariff on vegetables by Thailand and China,China joined the free trade area of the alliance,and the tariff was greatly reduced,which stimulated the growth of export of vegetable dialogue in Thailand.Although Thailand has a relatively high production capacity of fruits and vegetables,in recent years,unfavorable external environmental factors in Thailand have affected the transnational sales of agricultural products,and the backward technology of fruit and vegetable processing industry has gradually become an obstacle to the development of export trade of fruits and vegetables.At present,China's agricultural products market has a variety of fruit and vegetable products from countries in the free trade zone with extremely fierce competition,so Thailand is under greater pressure in the Chinese market.Therefore,it is necessary to study the production situation and potential of fruit and vegetable products in Thailand and the market of fruit and vegetable products in China.Based on the combination of theory and practice,combining with PESTEL analysis and SWOT analysis,using the empirical regression model and the feasible variables on the empirical analysis of the demand for fruit and vegetable products trade in the economic distance,China and Thailand difference degree,financial stability,and many other factors affecting variables in-depth,systematic analysis and research,to seek trade Thai fruit and vegetable products export to China the most decisive role factors,find the influence of Thai fruit and vegetable products export to China main obstacles.China's exports to Thailand's fruit and vegetable trade potential has carried on the concrete analysis,from the perspective of theoretical and empirical analysis the root cause of it,to find measures,in order to promote the development of fruit and vegetable export trade of Thailand puts forward constructive measures proposed,the final purpose is to hope and see that the fruit and vegetable products export to Thailand to play a good role in promoting China's future development,so as to promote the competitiveness of the Thai fruit and vegetable products in China market,promote the development of fruit and vegetable international trade.