The Study Of Influencing Factors On China’s Creative Products And Services To Enter International Market

With the coming of information age and the rapid development of knowledgeeconomy, creative industry with high knowledge, high added value and strongconvergence characteristics has become the world’s economic growth momentum, aswell as the commanding heights of the national soft power competition in the21stcentury. Under the background of the Asia-Pacific free trade area and the developmentof the global digital, China’s creative products and services exports trade has newdevelopment opportunity. Therefore, the research of influencing factors andcountermeasures on our creative products and services to enter the internationalmarket, is of great practical significance for the economic transformation from "madein China" to "created in China".This paper firstly studies the conception and classification of the creativeproducts and services, and then elaborates the current export condition of China’screative products and services qualitatively and quantitatively on the basis ofUNCTAD database. Nextly, the paper analyzes the main problems of China’s creativeproducts and services export trade in the view of the current condition: the exportstructure is not balanced; the export market is too concentrated; creative products andservices in our country are lack of innovation; intellectual property rights are lack ofprotection. On this basis, this paper uses long tail theory and three international tradetheory including comparative advantage theory, overlapping demand theory,economies of scale theory to research the influencing factors of China’s creativegoods and services export trade from the perspective of theory. In order to intuitivelygrasp these factors, this paper uses the extended gravity model to conduct China to35countries creative products and services export trade and related variables during2003-2012panel data regression analysis, which aims to test the effect of grossdomestic product (GDP), the per capita gross domestic product (PGDP), geographicdistance, cultural distance, innovation level, digital level and trade policy as the independent variable. The empirical analysis result shows that the foreign country’sper capita GDP, geographic distance and cultural distance have a negative correlationrelationship with China’s creative products export trade; the foreign country’s GDP,innovation level, digital level, and the Asia-Pacific free trade area have a positivecorrelation relationship with China’s creative products export trade. Especially,internet penetration of positive impacting effect on our creative products export tradeis remarkable.Finally, according to the above research, this paper puts forward relevantsuggestions from the point of government and enterprise for promoting China’screative products and services to enter the international market and enhancing thecompetitiveness in the international market.