Research On The Planning Scheme Of H Business Management Company Shopping Center

After more than 20 years of vigorous development of commercial real estate in China,the shopping center is in the stage of product upgrading and strategic transformation.People's entertainment,consumption and lifestyle are constantly evolving.Various shopping malls and urban complexes are iteratively built to meet People's leisure life,shopping consumption,entertainment and social purposes.For urban complexes,the role of business planning is becoming more and more important.It is very important to develop a reasonable and high-quality business planning plan for the construction and operation of a shopping mall project.Taking the shopping center project of Beijing H Business Management Company as an example,this paper analyzes the components and influencing factors of the business planning of large-scale urban complex shopping center by studying the relevant theories of shopping mall business planning,and constructs the business planning process and formation theory.The framework,according to the process of composite landscape business format selection,main store selection and brand combination,business distribution(business layout,business proportion),has formed a set of business planning and design system suitable for large-scale urban complex shopping center.Based on the actual situation of the shopping center project of Beijing H Business Management Co.,Ltd.,a complete business plan is formulated,and the rental income after the project is opened and operated is evaluated and evaluated.The design,engineering,investment,and operation schedule control plan of the project are determined.To ensure the smooth implementation of the project.