Research On Development Strategy Of Cold Chain Logistics Of Tianjin WT Company

In recent years,with the rapid development of China’s economy,society and urbanization process,the improvement of residents’ consumption level and the upgrading of consumption concepts,people have put forward higher requirements on the diversification,freshness and nutrition of agricultural products,especially the increasing concern for food safety,and the recognition and demand for frozen and refrigerated foods.The consumption of frozen and refrigerated agricultural products has increased rapidly,and the annual growth of frozen and refrigerated food in China is about 10%.Therefore,accelerating the development of cold chain logistics of agricultural products has become a necessary means and guarantee to improve the quality of consumer goods,reduce nutrient loss and ensure food safety,and has been put on the agenda.As a new enterprise,Tianjin WT Company is located in many provinces north of the Yangtze River.The cold chain logistics is the most important part of its logistics network.The cold chain logistics of Tianjin WT Company is not only an important guarantee for its food safety,but also the basis for the development of frozen agricultural products.At the same time,it can enrich the varieties of food,improve the quality of food,and develop cold chain logistics has value and significance that can not be ignored.Firstly,this paper begins with the theoretical analysis of cold chain logistics,and then analyses and studies the characteristics of the development of cold chain logistics industry at home and abroad.On this basis,it compares and analyses the current situation and trend of the development of cold chain logistics at home and abroad,and finds out the existing problems,gaps and advantages of the development of cold chain logistics in China.Secondly,it introduces the basic situation of Tianjin WT Company and the relationship between cold chain logistics.System,analysis and put forward its problems in cold chain logistics.Then,in view of the above problems,the development strategy of Tianjin WT cold chain logistics is formulated.The specific content includes the strategic objectives,development strategies and strategic implementation of the development of cold chain logistics.Finally,in order to ensure the smooth implementation of the cold chain logistics development strategy of Tianjin WT Company,the article puts forward the corresponding safeguard measures.The article has formulated the development strategy for the cold chain logistics development of Tianjin WT Company,which has great guiding significance for the long-term development of the company,and has certain reference significance for other enterprises devoted to the development of cold chain logistics.