Financial Strategy Analysis Of QH Co.,Ltd.From The Perspective Of Life Cycle Theory

In recent years,with the frequent reform of China's liquor industry policy,the intensification of competition between enterprises and the upgrading of consumers'consumption concept,enterprises are facing increasing risks,under pressure to urgently change strategy,in order to maintain the sustainable development of enterprises.Financial strategy is the most important part of enterprise strategy.Therefore,the key to the stable development of an enterprise is whether it can adopt the financial strategy suitable for its own development needs and effectively implement it.In the changing external and internal environment,mature enterprises are eager to seize the market and expand the scale,so they tend to blindly pursue profit maximization and ignore whether the financial strategy is still suitable for the current development stage of enterprises.In order to improve the competitiveness of mature enterprises and extend their life cycle,it is necessary to formulate and implement the financial strategy in line with the enterprise itself.This paper,based on the analysis of the internal and external environment of QH Co.,LTD.and the SWOT analysis method,summarizes the strengths,weaknesses,opportunities and threats it faces at the present stage.The life cycle of QH Co.,LTD.The present situation and deficiency of the financial performance of QH Co.,LTD.Using analytic hierarchy process and efficiency coefficient method to judge the degree of enterprise financial risk and the key points of reform;Based on the analysis of the three aspects of raising funds,investment and profit distribution,this paper points out the problems existing in the financial strategy of QH Co.,LTD at the mature stage,and puts forward the correct orientation and goal.On the basis of the research,the optimization scheme and safeguard measures are put forward from three aspects to the financial strategy of QH Co.,LTD.It is hoped that it can play a certain role in the dissemination of life cycle theory,so that enterprises can consciously apply life cycle theory and correctly understand the development direction of enterprises in combination with the constantly changing internal and external environment,so as to promote the healthy and sustainable development of enterprises.