Research On Value Creation Process Of Content Platform

Content consumption upgrade leading content rapid development platform,content platform to intelligence,the scene is changed and the direction of social development at the same time there are still many practical problems,the core reason is that the industry most content platform has yet to build a mature and effective business model,in the theory study,for content sharing platform business model evolution also gradually been concerned.At present,among the emerging platform enterprises in China,there are more and more platform enterprises focusing on content sharing.Content consumption almost covers all areas of People's Daily life,making the content platform an indispensable part of modern life.However,in the process of content platform development,many problems have been exposed,involving morality,ethics,law and other aspects.This article USES the case analysis research method,based on the business model of value creation logic,focusing on content sharing platform,the little red book and zhihu,for example,describe content platform value creation process,confirmatory analysis case enterprise value creation process of the evolution mechanism,and then on the basis of the outline of its further value creation path.The value co-creation of user participation enriches and evolves each module element in the process of value creation of content sharing platform.Finally,through the research and analysis of the process of value creation,put forward feasible countermeasures and Suggestions.Through the research and analysis,it is found that:the content sharing platform is based on the content community and attaches importance to the user experience and value embodiment;The process of value creation of content sharing platform follows four stages:value proposition,value creation,value transmission and value acquisition.In the process of value creation,users participate in various stages and play an active role in promoting the formation of value innovation with the platform,that is,value co-creation.At last,the paper concludes that the development of content platform is a process from value creation to value co-creation.Providing quality content services is the core purpose of the platform.While continuously strengthening the construction of its own platform community,the platform should achieve win-win cooperation.While pursuing commercialization,the balance between community user experience and corporate social responsibility should be emphasized,which is the key to the construction of content platform.