Research On The Business Strategy Transformation And Upgrading Of City Investment Group

With the entry of China's economy into the new normal,especially in the context of supply-side reforms and the transformation of old and new kinetic energy,the changes in the external economic environment have challenged the development of traditional enterprises,and they have chosen to transform and upgrade.In this context,some enterprises have begun to focus on resources,focusing on technology,and from focusing on labor to emphasizing knowledge.They are pursuing a common goal of achieving long-term sustainable development through transformation and upgrading.As a state-owned investment group directly under the municipal government,Qingdao City Investment Group has a total asset of more than 100 billion yuan.It has gradually transformed from a government investment and financing platform with a single business type to a large-scale government investment company with excellent assets,diversified business and stable operation.Social development has made its due contribution.Under the background of the transformation of new and old kinetic energy in the province,City Investment Group faces tremendous development opportunities.For City Investment Group,how to adjust its development direction and contribute its own strength to the transformation of new and old kinetic energy in Shandong Province,and develop its own development.Leap to a new level.The general research idea of this study is to summarize the trend of environmental laws,analyze the current situation of enterprises,find out problems,analyze problems,and use relevant strategic transformation theories to propose solutions and safeguard measures.This article uses the city investment group as an example to analyze the problems existing in the development strategy of the company under the background of the conversion of old and new kinetic energy.What measures should be taken to actively respond to achieve the strategic transformation of the company.In terms of research conclusions,the main problems existing in the development strategy of the Urban Investment Group include the lack of effective assets caused by blind expansion,many business sectors but weak profitability,tight financial chains,increased financial risks,and increased pressure on state-owned assets operation and management;In this context,relying on the strategic transformation theory to identify the development opportunities of the urban investment group in the context of the conversion of old and new kinetic energy,the transformation design of the development strategy should fully follow the principle of serving the government,controlling resources as the basis,and capital operation.As a tool,develop industry as the core development idea to realize the coordinated development of business strategies in the construction,financial control,real estate,urban and rural,and industrial sectors;in terms of specific implementation,the city investment is prepared through three stages:preparation,implementation and adjustment.The Group's business transformation strategy has been implemented,and safeguard measures for the implementation of the transformation strategy have been put forward through institutional mechanisms,corporate human resources,financial management,and corporate culture.This research hopes that through the research on the business strategy transformation of the Urban Investment Group,it puts forward the ideas and corresponding positioning of the development strategy transformation of enterprises,and hopes to provide corresponding reference for the strategic transformation and development of related government platform companies.